Meet the New Wave of Investors Joining Us!

104 weeks.
104 editions.
Over 312,000 characters written.

What started as a simple weekly note has turned into something much bigger.

This past week, after sharing a new product, my calendar filled up. New faces. New investors. New conversations.

And that is exactly why I write.

With nearly 15,000 subscribers, each week I share around 3,000 characters of what I am actually seeing in the market. Not recycled headlines. Not generic advice. Real deals. Real capital conversations. Real structure.

There is something powerful about sitting down to write, not for the masses, but for the ones who are paying attention.

If you are here, you are one of those people.

There’s something powerful about sitting down and writing, not for the masses, but for the ones who are paying attention.

If you’ve landed here, it means you’re one of those people. So let me tell you what is really about.

I’m Alanna Avalone. I’m a private lender, a former architect, and someone who believes real estate is built on more than numbers. It’s built on structure, of the property, of the deal, and of the relationships behind it.

This space is where I share what I’m actually seeing: the deals on my desk, the capital conversations I’m having, the patterns I’m tracking across private lending and investor behavior. I write this each week like I’m writing to a close colleague or a client I’ve worked with for years, because that’s the energy I want this to carry.

I’ve already worked with developers, landlords, and first-time investors. I’ve structured deals across Florida, Texas, Georgia, New York, and watched how private capital moves through every type of project and person.

But what I noticed is this: most of the lending content out there feels cold. Too broad. Too corporate. Or too surface-level to be useful.

So I wanted to create something different. A space that feels personal. That reflects what’s really happening behind the scenes. And that honors the relationship part of private lending—the part that’s often forgotten in the chase for rates, terms, and speed.

What You’ll Find Inside

Real deals.
Capital behavior.
Structure insights.
Relationship lessons.

A Little Backstory (If We Haven’t Met Yet)

Before lending, I spent 10+ years as an architect. I saw real estate through the lens of design, function, and potential. I worked closely with developers. I understood how a space could create value, and how a mistake could destroy it.

Then I stepped into lending, and I never looked back.

My transition was strategic, rooted in my family’s real estate background and a growing partnership with Brazilian institutional investors who shared my long-term view. Since then, I’ve built a private lending practice focused on clarity, speed, and deep relationships. Today, I operate as a bridge between real estate investors and the capital they need. Not just to close one deal, but to scale intentionally.

For the Long Haul

This isn’t about hot takes or “deals of the week.” It’s about real capital, real structure, and real relationships.

I’ve built this newsletter to be as straightforward and honest as my everyday conversations with clients. There’s no fluff here, just valuable insights, a few personal stories, and a clear guide on how the capital is really moving in today’s market.

To everyone who has been reading for the last two years, THANK YOU.
To the new faces joining us, welcome.

Authority attracts.
Consistency compounds.
And the right capital changes everything.

If you are not yet reading each week, there is a wealth of insight waiting for you.

Let’s keep building.

Warm regards,

Alanna Avalone – Private Lender

Call/ Text/ WhatsApp: +1 (305) 537-6443

P.S. I’d love to hear from you. If you ever have a question or simply want to share what you’re working on, just hit reply.