About The Author

Hello, I’m Alanna Avalone. I’m a private lender, former architect, and lifelong real estate nerd. After 13 years in architecture and countless projects, I made the leap into private lending to work more directly with investors and help bring smart deals to life. I write this newsletter to share what I’ve learned along the way, about capital, strategy, and the mindset it takes to grow in this business. Real estate changed my life, and I’m here to help you build with clarity and confidence.

About The Newsletter

I created The Lending Flow to give real estate investors a place to learn how private capital really works, without the fluff. As someone who’s been on both sides of the deal, I use this space to break down private lending, creative deal structures, and capital strategies through the lens of real estate investing. My goal is to help you think like a lender so you can move like a seasoned investor, whether you’re building your portfolio, flipping, scaling into commercial, or just trying to fund smarter. This blog isn’t about theory, it’s about practical insights from the field, written by someone who’s in it with you. If you’re serious about real estate, this is your space.